AIGA CAL POLY REBRAND
AIGA Cal Poly is both a club and resource for all students in the department as well as anyone interested in design. It has recently been lacking in a solid identity, and we in the club have been wanting a rebrand for a while. That’s what led to me and another student, Isabela Presedo-Floyd, working together on creating an identity for AIGA Cal Poly.
This is a campaign that we made while working on this project for one of the club’s events. We made posters (above), as well as square graphics for our Instagram and header graphics for the emails (below). We took the feedback from this campaign and applied it to the templates further down.
The templates that we made included the 11x17 poster, social media graphics, quarter-page flyer, Instagram story graphic, and email header. I also included the typefaces that we chose for the headers as well as a variety of different shapes that we found worked the best in our designs.
We also made a thank you card and letterhead since the club's biggest events are when we go to visit studios in and outside of San Luis Obispo. I designed the card while my partner, Isabela, designed the letter.
